Outreach Programs
Making a Measurable Impact Through Outreach
Rang De Neela's innovative outreach programs harness the power of art to significantly improve health literacy and well-being across India. Our multi-faceted initiatives engage diverse communities, fostering collaboration and driving positive change.
- Enhance Health Literacy: We improve health literacy across communities using engaging art, music, and storytelling to communicate vital health information.
- Inspire Proactive Health Management: We empower individuals and communities to take control of their health through creative engagement and practical strategies.
- Promote Positive Behavioral Change: We foster healthier lifestyles by addressing community-specific health challenges and building supportive networks.
- Build a Nationwide Network of Advocates: We cultivate partnerships with healthcare professionals, community leaders, and artists to champion arts-based health initiatives.
- Address Social Determinants of Health: We work directly with communities to understand and address the social factors that impact health outcomes.
- Sustainable Livelihoods for Artists: We directly support artists' livelihoods by providing commissions and opportunities for creative collaboration on impactful projects.
Arts for Health: A Nationwide Movement
The Palm Pledge
A Colorful Commitment to Health
This initiative engaged over 300 Mumbai doctors in a unique pledge for better health, using creative expression to underscore the importance of emotional well-being. The overwhelmingly positive response validated the power of art to connect with and motivate healthcare professionals, laying the groundwork for broader adoption of "arts for health" approaches.
The Blue Protection Pledge
Preventing Diabetes Amputations
Leveraging a striking art mannequin, we launched a campaign to raise awareness about diabetes-related amputations. The campaign engaged over 1000 doctors, paramedics, influencers, and media—spreading our key message about preventative care for diabetes. This impactful initiative resulted in a significant boost in public awareness and engagement around diabetes prevention.
Rural Outreach Programs
Transforming Communities Through Art and Health
Our rural outreach program brought together senior doctors and rural artists and artisans in over 30 workshops across India. This initiative yielded significant results: doctors gained a deeper understanding of art’s therapeutic potential, while participating communities received health education, assessments, and support in building stronger caregiver networks. By directly addressing local health concerns and social determinants of health, we’ve fostered healthier lifestyles and improved health outcomes in these underserved communities.
Urban Outreach Programs
Corporate Wellness with TMBASL: Reaching India's Workforce
Our recent partnership with TATA Motors Insurance Broking and Advisory Services Limited (TMBASL) brought our impactful 13-video series, "Threads of Health by Metabolic Sutradhar," to corporate India. These videos, will be used in all their client's employee wellness webinars. Our partnership will help improve health literacy and awareness among employees.
Andheri Cha Raja: Reaching Thousands with a Message of Health
Partnering with the Andheri Cha Raja Ganesh pandal, we shared vital health information with over 800K devotees during the Ganesh festival. The daily screening of a health-focused video over 13 days demonstrated the effectiveness of using unconventional platforms to promote health education.