Rang De Neela

INCEPTION STORY
Rang De Neela, India’s first initiative at the intersection of arts and health, was launched on April 7, 2022, inspired by the 2019 WHO scoping report on the role of arts in health.
OUR VISION
To create a world where the transformative power of the arts is fully recognized and harnessed to enhance the health and well-being of individuals and communities.
OUR MISSION
Advocating “arts for health” by using the arts to support individuals in managing chronic, acute, and mental health conditions, while also promoting health literacy and emphasizing on preventive care.



Transformative Impact Through Collaboration
Rang De Neela is revolutionizing healthcare through a unique collaboration of senior physicians from diverse specialties, paramedics, artists, and health champions— collectively known as HEARTISTS.
We're focused on physical and emotional aspects of health!

- Raising Awareness: We're using arts, music, and compelling narratives to improve health literacy, and create awareness about the importance of preventive health, inspiring the nation to prioritize its well-being and encouraging positive behavioral changes.
- Community Engagement: Senior physicians are engaging with artists and artisans in rural communities to understand local health concerns, identify social determinants of health, and build supportive networks of caregivers. This grassroots approach allows us to encourage health-promoting behaviors and improve health outcomes within these communities.
- Empowering Narratives: We use the power of art, poetry, and music to deliver crucial health information, inspiring positive change and resilience. Patient stories, transformed into art, offer hope to millions battling health adversities.
Our Brand Elements
Why "Rang De Neela"?
The name Rang De Neela is a powerful reflection of our core mission. "Rang De," meaning "paint," symbolizes the vibrant energy and transformative potential of art. "Neela," or blue, represents the clarity, calmness, and hope associated with optimal health and well-being. This evocative name encapsulates our ambition: to use the transformative power of art to reimagine and revitalize the nation's approach to health, creating a brighter and healthier future for all. We aim to paint a new picture of health for India, one brushstroke of art at a time. The inherent symbolism of the name perfectly aligns with our mission.
Why the Peacock Logo?
Our choice of the peacock as our logo is deeply symbolic. As India's national bird, it embodies the richness and diversity of our nation's cultural heritage. Its breathtaking plumage—a vibrant display of blues and greens—reflects the beauty and transformative potential of art itself. Beyond its aesthetic appeal, the peacock represents grace, resilience, and compassion—qualities integral to our work in promoting health and well-being. Fifteen talented artists across India have beautifully captured the essence of the peacock, creating exceptional artworks that celebrate both artistic skill and cultural heritage. These stunning pieces form a testament to the power of art to heal and inspire.
Why the Blue Tilak?
The blue tilak, placed on the foreheads of our HEARTISTS (individuals committed to health), holds deep significance. It focuses attention on the Ajna Chakra, the vital energy point between the eyebrows, a key center for mindfulness and the mind-body connection. This simple yet powerful gesture serves as a daily reminder of the importance of inner peace and well-being. While the tilak itself doesn't magically cure illness, it symbolizes the focused intention and self-awareness that are vital for cultivating optimal health. It is a visible representation of our Heartists' commitment to their own well-being and their dedication to promoting healthy lifestyles within their communities. The placement of the tilak on the forehead, central to the energy points of the body, further emphasizes its importance.
It's a Mass Movement & these numbers testify!
Our Journey
Rang De Neela launched, advocating for "arts for health" and building the HEARTIST community—a collaborative network of doctors and artists dedicated to this innovative approach.
The HEARTIST community significantly expanded our reach and impact. We enhanced health literacy through engaging videos, a published yearbook, and impactful community-based programs.
We built a platform to showcase inspiring healing journeys. This initiative empowers individuals facing health challenges and celebrates their resilience through visual storytelling and impactful exhibitions.